The company aims to operate a game museum with a museum café, escape rooms, a virtual reality arena and a museum shop; to organize events, lectures and events as well as to provide consulting services. The company can acquire, develop, manage and exploit patents, licenses, innovations and manufacturing processes, trade in goods and products of all kinds, finance and promote any kind of business, conduct fiduciary transactions, acquire, manage and sell properties and buildings, take over the operation of related business areas, participate in companies of all kinds and conduct all business that is necessary or useful for achieving its main purpose. The company can establish subsidiaries, branches and agencies in Switzerland and abroad. It can join associations and clubs.