The company's purpose is to develop, implement, maintain and manage online portals and online shops, as well as to purchase and sell products of all kinds, including but not limited to operating online sales platforms, customer service portals, information portals and other related online services. It also offers a wide range of services, including but not limited to consulting, training, support and other services in the areas of technology, e-commerce and marketing. Furthermore, it engages in the import and export of goods of all kinds, which includes all activities related to trade, marketing, sales, logistics and customer service in and from Switzerland and other countries. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.