The company's purpose is: the trade, import and export, distribution of spirits, wines and sparkling wines (and/or other accessory products related to the wine sector), consulting and organization of sommelier training courses as well as the organization of public and private events; import/export and distribution of clothing and fashion accessories, home furnishings; marketing of beauty and personal wellness products; commercial brokerage; acquisition, holding, management and sale of company brands, licenses, property rights, patents and models. The company may participate in and/or hold shares or interests in other companies with similar or related purposes to achieve the company's purpose. The company may also acquire, own and sell real estate for its own activities both in Switzerland and abroad.