The company's purpose is to provide services in the fields of marketing, communication, sales seminars, and corporate management. Distribution and trade of advertising and sales promotion articles, as well as planning and conception of physical advertising, online advertising consulting and brokerage, and services related to digital media. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.