The acquisition, holding and sale of participations in companies and sports rights, advertising rights and image rights of athletes and sports companies. The company may carry out all commercial, financial and other transactions deemed necessary or useful for the achievement of the company's purpose. The company may establish branches and subsidiaries in Switzerland and abroad, as well as participate in, acquire or merge with other companies in Switzerland and abroad. The company may acquire, encumber, alienate and manage real estate in Switzerland (within the limits of the LAFE) and abroad. The company may also finance, on its own account or on behalf of third parties, including the provision of guarantees, controlled companies or other independent companies.