The company's purpose is the development of digital services, information technologies and media, the conduct of studies (surveys, big data, etc.), consulting in communication and advertising, the design and sale of digital advertising media, as well as any other activities directly or indirectly related thereto, in particular, for public and international institutions. It may carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its purpose and may have an interest in any similar enterprises in any form. The company may also establish branches and subsidiaries in Switzerland and abroad.