The company's purpose is to engage in international trade and brokerage of all kinds of products, particularly cosmetic products; holding and marketing intellectual property, consulting and marketing. The company may establish branches and subsidiaries in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, and carry out all activities that are suitable to promote its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. However, the acquisition of real estate in Switzerland is only permitted if the relevant legal restrictions for direct or indirect acquisition of real estate by foreigners in Switzerland are observed (such as the Lex Koller).