The company's purpose is to trade in goods of all kinds, in particular consumer goods and goods of daily use, as well as to hold participations and exploit patents and licenses. The company may acquire, manage and sell real estate in Switzerland and abroad, and provide services of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions that can achieve synergies with the main purpose.