The purpose of the company is: Providing commercial and administrative support and consulting services as well as management services. Consulting, support and management of top athletes as well as the organization and implementation of sports, sponsoring and other events. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell properties, intellectual property rights and licenses of all kinds.