The purpose of the association is to organize an industry association to pursue common interests and goals in the development, establishment and implementation of standards in guided online continuing education. This differs from: a) hybrid teaching (a combination of simultaneous classroom teaching on site and online teaching); b) distance learning (temporal and spatial separation of participants and course instructors). The association, as an industry association, is open to natural and legal persons as well as public corporations that support the fulfillment of the association's purpose. The association, as an industry association, is active throughout Switzerland and has an organizational structure based on private law statutes. The association can offer services and events of any kind to implement the association's purpose, as well as take on further tasks and memberships.