The company's purpose is to trade in goods of all kinds through digital channels, in particular clothing and accessories, as well as to provide related services. The company can acquire, hold, sell and grant patents, copyrights, trademarks and other intellectual property rights as well as licenses of any kind. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.