The company's purpose is the purchase and sale of jewelry and precious stones, consulting, appraisals and issuing certificates and expert opinions in the field of jewelry and precious stones, as well as the design and creation of its own jewelry pieces. Furthermore, the company publishes specialist articles, books and lectures in this field. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.