All commercial operations (purchase, sale, exchange, import, export, trade, brokerage), wholesale or retail, in Switzerland and abroad, related to precious stones, diamonds and pearls, natural or synthetic, as well as the operation of exhibition rooms (showroom), stores and an online sales business; planning, organization, management and participation in events and exhibitions, particularly in the field of precious stones, in Switzerland and abroad; all consulting, technical expertise and training services in gemmology. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by acquiring a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.