The company provides services, development, trade, manufacturing and training in the beauty, fashion, games and entertainment sectors of all kinds. The company's purpose is to develop, acquire, operate, market and distribute software and internet solutions and domains, including consulting in matters of organization, processes, product development, quality, training, personnel, marketing and communication, and other related services. The company's purpose is to import and export, as well as market, manufacture, develop, package and distribute food and beverages of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.