The company's purpose is to provide services in the fields of advertising, marketing and business consulting, both online and offline. It designs, plans and implements advertising campaigns, brand strategies and digital as well as classical marketing measures for companies and organizations. In addition, the company is active in the areas of financing, lending and investments. It offers individual financing solutions, brokers and grants loans, invests in companies and projects, and holds participations in other companies. The company may establish branches and subsidiaries in Switzerland and abroad, as well as participate in other companies. It is authorized to conduct all business that is directly or indirectly related to its purpose. Furthermore, it may acquire, manage, encumber and sell real estate, licenses, patents and other rights.