The provision of all advice and services in the field of operational and financial management. It also aims at the management, development and enhancement of portfolios of brands, as well as the implementation of communication and marketing strategies for its affiliated companies or for third parties. It may also carry out any strategic, financial, operational or administrative consulting activity, notably in the areas of development, financing, restructuring, mergers and acquisitions, as well as fundraising. It may also take stakes and participate in the management of companies in Switzerland and abroad. The company may finally carry out, both for its own account and for the account of third parties, all commercial, financial, movable or immovable operations directly or indirectly related to its purpose.