The main purpose of the sole proprietorship is to operate a salon for the creation of dreadlocks and the provision of hairdressing services. This includes professional consulting in the areas of hair styling and care. Additionally, the company is engaged in the trade of hair care products, accessories and related articles, offering both direct sales in the stationary business and distribution through online platforms. The sole proprietorship is also authorized to establish branches in Switzerland and abroad, to acquire participations in other companies, to take over representations and to conduct any business and conclude contracts that contribute to the promotion of the company's purpose or are directly or indirectly related to it.