The company aims to provide services and consulting as well as product development, manufacturing and trading in the fields of IT, photography, video, audio, architecture, media, electronics, sports as well as trend, fashion and lifestyle articles. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as grant guarantees and warranties for subsidiaries and third parties.