The company aims to operate a book publishing house, including the conception, creation, production, publication, sale, and distribution of books and other publications in printed, digital, and audiovisual form. Furthermore, the purpose includes the development, marketing, and distribution of educational, motivational, and media content, particularly in the areas of personal development, entrepreneurship, and further education. The company may also acquire, manage, and exploit copyrights, licenses, and usage rights, as well as provide related services. It may establish branches both domestically and abroad, participate in or acquire other companies, and conduct all business activities that are directly or indirectly related to the purpose.