The company's purpose is to provide marketing and distribution worldwide of luxury goods of all kinds, namely watches, jewelry and components for watch manufacturing, as well as trading in and renting out goods of all kinds. Furthermore, the company aims to acquire, protect and manage invention patents, know-how, trademarks, logos and other intellectual property rights protected by copyright, competition and cartel law, which are used in the watch industry. The company may conduct all business that is directly or indirectly suitable for serving the company's purpose or promoting the development of the company. It may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, develop, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.