All service and consulting activities in the fields of law, business management and intellectual property; all activities in the field of marketing, public relations and communication, including the development and management of strategies for brand promotion (brand management). Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in similar companies, in particular by acquiring a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad. The company may also grant loans or guarantee for its shareholders or third parties if it serves its interests.