The purpose of the company is to carry out consulting, marketing, market research, support for the introduction and marketing, development of products of any kind in Switzerland and/or abroad, as well as all other activities related thereto. The company may also provide general business and marketing consulting services. The company may also purchase, sell, import, export and market products of all kinds, both for third parties and on its own account. The company may participate directly or indirectly in other companies or in industrial, commercial, financial and service companies in Switzerland and abroad, whether in the field of the company's purpose or in other areas, and establish branches and subsidiaries in Switzerland and abroad. The company may also grant loans, guarantees, including mortgage guarantees, endorsements and sureties, also in favor of third parties, but excluding the exercise of banking and insurance activities. The company may also acquire, sell, distribute, manage, maintain and lease technologies, know-how, patents, trademarks, licenses and intellectual property rights in areas related to the company's purpose. The company may also acquire, develop, encumber, manage, administer and sell real estate in Switzerland and abroad, as well as participate in real estate companies and enterprises based in Switzerland or abroad and/or operating in Switzerland or abroad, and all this in accordance with the applicable regulations, in particular the Federal Act on the Acquisition of Real Estate by Persons Abroad (BewG). Finally, the company may carry out all commercial, industrial, financial or other transactions that appear necessary or useful for the achievement of the company's purpose, functionally related or suitable for achieving it.