Directly or indirectly, both in Switzerland and abroad: - The design, development, publication and operation of web applications, software and digital tools of all kinds and forms in EdTech (technologies for education), dedicated to learning for children, offering interactive and playful educational paths, and all kinds of pedagogical tools; - The implementation of a reward system where children can earn points by completing educational activities and spend them on an integrated marketplace (online platform); - The management of a birthday gift list service, allowing children to select gifts and their loved ones to contribute to these gifts; - All activities related or complementary to the company's purpose, including the marketing of derivative products and the development of educational and technological partnerships; - The participation of the Company, by all means, directly or indirectly, in all operations that can be related to its purpose through the creation of new companies, contributions, subscriptions or purchases of securities or social rights, mergers or otherwise, creation, acquisition, rental, lease management of all business assets, factories, workshops or establishments - with the exception of operations related to real estate whose purpose is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial real estate; - And, in general, all operations of any nature, directly or indirectly related to the company's purpose or to any other similar or related purposes, - with the exception of operations related to real estate whose purpose is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial real estate.