The company's purpose is the general and artistic management of agencies active in the advertising industry, as well as all services in the field of branding, brand strategy and communication, including consulting, design, copywriting and punchlines, in Switzerland and internationally. The company may also acquire, open, manage and operate public establishments and points of sale, carry out all activities related to the organization of events, games, music, entertainment and other events, as well as the management and promotion of commercial brands and signs. The company may create branches and subsidiaries in Switzerland and abroad; acquire, hold, manage, encumber and dispose of securities and participations and intellectual property rights. In general, the company may carry out all commercial, financial, movable and immovable activities in Switzerland and abroad, directly or indirectly related to its purpose, for its own account or for the account of third parties, including acquiring, encumbering, selling and managing real estate, excluding operations prohibited by the LFAIE.
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