Wholesale and retail trade, also via the internet or by means of any other instrument, import, export, representation in Switzerland and abroad, as well as the production of: toys, game and joke articles and related and connected items, computer equipment (hardware and software), audio/video media and electronic products in general (such as mobile phones, televisions, audio, video, multimedia or interactive content players), greeting cards, tickets, postcards and similar printed matter for greetings, wrapping paper, ribbons and various gift items, stationery and office supplies, educational materials for schools, clothing, footwear and food products; promotion, advertising and public relations, graphic design for packaging, brochures and other related graphic and advertising activities, production of advertising films, audiovisual programs, photographic services and market research, representation in the field of advertising; publishing activity of periodicals and magazines and any other media, excluding daily newspapers. The company may also carry out all commercial, movable, immovable and industrial operations deemed necessary or useful for the performance of its social activity, as well as carry out financial operations and provide real or personal guarantees, even in favor of third parties, necessary or useful for the purpose of achieving the social object, all this provided that it is not in relation to the public. Finally, the company may take part in other companies with related or connected activities.