Consulting in Switzerland and abroad; purchase, sale, creation, marketing and distribution of jewelry, precious stones, watches or other luxury items in Switzerland and abroad; purchase, sale, exploitation of brands and patents in Switzerland and abroad; the company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, real estate or movable transactions, directly or indirectly related to its corporate purpose, establish branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests, excluding operations prohibited by the LFAIE.