The company's purpose, in Switzerland and abroad, is the trade, online or otherwise, of all types of products, notably in the fields of interior decoration, lifestyle products, well-being, perfumes, and cosmetic products. It also aims, in Switzerland and abroad, the development and exploitation of brands as well as the acquisition, holding, administration, management, and alienation of shares in any companies. The company may, in Switzerland and abroad, create branches and subsidiaries, carry out all operations and conclude all contracts aimed at developing the company's purpose or directly or indirectly related thereto, perform all legal acts in direct or indirect relation to its corporate purpose, notably all financial, real estate, and movable operations related thereto. The company may grant loans or any guarantees to both its partners and to third parties.