The company aims to develop brands and grant brand licenses, acquire, hold and sell participations in companies of any kind, as well as invest assets in Switzerland and abroad. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and conduct all business that is suitable to promote the purpose of the company or is directly or indirectly related to it. The company may provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties; furthermore, it may acquire, develop, manage and exploit patents, licenses and manufacturing processes in any industry, as well as acquire, manage and sell real estate.