The purpose of the company is to organize sports events, cultural events, seminars and conferences, to execute consulting mandates, as well as to manage, communicate and market in the sports sector. The company is authorized to establish branches and subsidiaries in Switzerland and abroad, to participate in other companies in Switzerland and abroad, and to conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.