The activity of market research and specific commercial, directional, structural, organizational and similar consulting. The advisory activity, planning and development consulting and any related activity. The research, development, registration, patenting and economic exploitation in general of trademarks, logos, patents, technologies, methodologies and similar. The company may open branches in Switzerland and abroad. The company may acquire participations in other companies and carry out commercial, industrial, financial or other operations deemed useful or functionally connected to the social purpose and may also carry out consulting activities in all the aforementioned fields. All the aforementioned activities may be carried out directly or on behalf of third parties, and may be entrusted to third parties or carried out through electronic platforms or innovative technologies. The company may acquire, own, rent and sell real estate in Switzerland and abroad; for real estate in Switzerland only in accordance with Swiss law.