The proposal, development and implementation of commercial projects and activities and subsequent follow-up for public entities, companies and private individuals, including the marketing of products and services. The company will participate in activities on its own account and on behalf of third parties interested in the automotive sector, event planning and implementation of sports, advertising and related events, management of sports contracts, sponsorship and direct management of drivers as well as the buying and selling and ownership of road, racing and collection cars. The company may acquire interests in other companies, as well as carry out all operations useful for achieving the company's purpose. The company may purchase real estate in Switzerland and abroad.