The company's purpose is to provide services and solution concepts to businesses for acquiring new customers and expanding existing customer relationships. It is active in generating, managing and directly or indirectly marketing national and international company and consumer data. This includes, for example, socio-demographic characteristics (such as gender, age, etc.), geo-demographic characteristics (status, living environment, etc.), economic characteristics (such as purchasing power, risk, etc.), consumer characteristics (such as communication, media usage, purchasing behavior, etc.) or cultural information (such as nationality, foreigner density, etc.) as well as other freely available information such as population statistics. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, hold and sell real estate, acquire, hold and sell intellectual property rights, grant and take out loans, provide guarantees and other securities, in particular in favor of affiliated and closely related companies, and conduct all business that is suitable for promoting the purpose of the company and is related to the purpose.