The company's purpose is to provide consulting and services in the field of sales and marketing. This includes, among other things, the development of sales strategies, marketing campaigns, market analyses, as well as support in the implementation and optimization of sales processes. The company may engage in trade with goods of all kinds. It is authorized to establish branches and subsidiaries in Switzerland and abroad, and to participate in other companies in Switzerland and abroad, as well as to conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate, intellectual property rights and licenses in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. Furthermore, it may take out and grant loans.