The company's purpose is to provide services in the IT sector, both domestically and internationally, particularly the development, creation, and distribution of IT products and services, the provision of services in the field of transaction-oriented retail banking and payment transactions, particularly through the development, processing, and maintenance of payment instruments and payment systems, as well as the production and sale of technology products in the aforementioned field, particularly the development, exploitation, and management of intangible assets and the provision of all related services, the marketing of electronic media, particularly television programs, and the provision of services in the advertising sector. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies, or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and dispose of real estate, copyrights, patents, and licenses of all kinds.