The company's purpose is to mediate, advise and execute commercial transactions of all kinds, to develop, produce and trade innovative products, to provide services in the field of advertising and marketing, as well as to provide financial services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. It may acquire, manage, encumber and sell properties in Switzerland and abroad, as well as acquire, manage, encumber and sell intellectual property rights. It may provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. Furthermore, the company may conduct any business that is suitable to promote the development of the company and the achievement of its purpose.