The branch's purpose is to engage in the following activities in Switzerland and abroad: retail and wholesale trade, as well as electronic commerce (e-commerce), of jewelry, watches, silverware, precious metals, gemstones, semi-finished and finished products in the jewelry sector, as well as costume jewelry, accessories, gift items and related products. The branch also aims to buy and sell gold, including investment gold and gold material, as well as the buying and selling of used gold and the buying and selling of gemstones, including used gemstones. The branch may also engage in business solicitation, brokerage and commercial representation activities, operating through agents and intermediaries, on its own behalf or on behalf of third parties. The branch may carry out all commercial, industrial, financial, movable and immovable property operations deemed necessary or useful for achieving the corporate purpose, including the granting of guarantees and real and personal securities in favor of the parent company or third parties.