The company's purpose is: all advisory and marketing services for services and products in the telecommunications sector; the development, management and operation of activities in the field of e-commerce, including the online sale of products via websites, as well as services in the fields of advertising, training, website design and development; all activities in the field of digital marketing, such as online advertising space purchasing (media buying), creative strategy, content strategy and any other activity related to digital marketing as well as all services of brand creation, in all fields of activity; the purchase, sale, import, export of any goods intended for consumption; the performance of all work falling within the scope of the activity of a trust company, including the organization and management of accounting, taxation and all related advice. The company also aims to carry out commercial and financial transactions, to take participations in commercial or financial companies and corporations, in Switzerland and abroad; to carry out commercial transactions, such as the purchase, sale, exchange or transfer, as principal or as agent or broker. The company may carry out, for its own account or for the account of third parties, all financial, commercial, industrial, movable or immovable transactions, with the exception of any transaction prohibited by the LFAIE; to create branches or subsidiaries in Switzerland and abroad; to grant loans or guarantees to partners or to third parties, if this promotes its interests.