The company's purpose is to engage in international trade of goods of all kinds, preferably through DRTV and related channels, product sourcing including product development and branding, production of infomercials and films, as well as marketing strategies for the products. Additionally, the company provides consulting services in the media and DRTV industry. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, manage and finance these participations. The company may acquire, hold, encumber, sell and manage real estate in Switzerland and abroad. It may carry out all commercial, financial and other activities that are directly or indirectly related to the company's purpose, including financing for its own account or for the account of third parties, granting loans, guarantees and assuming guarantees, as well as providing collateral.
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