The core activity of Globe Groupe is to support brands in implementing their sales strategies through various services, including: Brand Activation: Developing innovative and effective marketing campaigns to strengthen the brand in-store and out-of-store. Sales Outsourcing: Providing sales teams to achieve the sales goals of the brands. Merchandising: Maintaining and caring for sales displays to consistently present the brand. Production & Logistics: Organizing and executing events and logistics processes to strengthen the brand. Sales Training: Training sales teams to improve their skills and increase sales performance. Travel Retail: Developing sales strategies for the travel retail market. Connected Commerce: Supporting brands in implementing e-commerce solutions and social commerce strategies. The company positions itself as a 'Shopper House', supporting brands in creating integrated customer experiences to increase sales success.