The purpose of the company is to provide consulting services and training in marketing and communication, particularly with regard to the conception and design of sales outlets, merchandising, signage, sales personnel and advertising events as well as retail. It may: participate in all companies and carry out all furniture, real estate, financial and commercial transactions that serve the realization of the company's purpose directly or indirectly; grant loans to its shareholders and third parties, guarantee loans taken out by shareholders or third parties, issue or pledge mortgage titles or sign any other obligations, provided that this serves its interests; establish branches in Switzerland or abroad.