all activities in the field of real estate, in particular investment, purchase, sale, rental, management, promotion, management and brokerage, both in Switzerland and abroad; acquisition of participations in other companies, both in Switzerland and abroad; global corporate consulting, covering all product sectors; technological innovation, in particular through the registration of trademarks, patents, models and copyrights in all fields and in particular in the fashion sector; contribution to the development of innovative projects for industrialists and more particularly for the Geneva community; manufacture, purchase, sale, marketing, import, export, retail and wholesale trade of all goods, in particular in the fields of fashion and food; operation of cafes, bars, restaurants, fast food restaurants and take-away sales, delivery service and catering. The company may also carry out, either on its own account or on behalf of third parties, all commercial, movable and financial transactions, in direct or indirect relation to its purpose, in any form whatsoever, in particular in the form of participations. The company may open branches in Switzerland and abroad, found or acquire any company pursuing an analogous or complementary purpose. The company may grant loans or guarantees to its shareholders or third parties.