The company's purpose is to operate a business-to-consumer online trade in paints, varnishes, and lacquers, brushes of all kinds, all articles for crafting and DIY use, do-it-yourself articles, and similar articles, as well as paint rollers and tools. Furthermore, the company may engage in all commercial, financial, and other transactions that are intended and suitable to promote or facilitate the development of the company and the achievement of its purpose. In particular, the company may participate in other companies in Switzerland and abroad, finance them, and establish subsidiaries and branches in Switzerland and abroad. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.