The company aims to provide services in the areas of lifestyle, fitness and health. In addition, the company offers consulting services, coaching and mentoring in the areas of personal development, location determination, reorientation and team leadership for individuals and companies in Switzerland and abroad, and conducts lectures, seminars and courses in Switzerland and abroad. Furthermore, the company trades in goods of all kinds, in particular natural products, cosmetics and dietary supplements. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also arrange financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.