The company's purpose is to provide industrial business support activities and services, industrial organization and support to management and corporate ownership, research and innovation, industrial reorganization of production and manufacturing processes, reorganization, development and growth of human resources. Marketing activities, market research. Assuming and exercising operational and strategic roles, particularly in the commercial, sales and marketing areas, for the development of networks, market expansion and optimization of sales processes. Defining key performance indicators (KPIs), measuring and monitoring sales performance in every channel, including retail, distribution and digital. Acquiring mandates of representation and/or agency from companies active in the production and/or marketing of goods and/or services. All the above-mentioned activities may be carried out directly or on behalf of third parties, and may be eventually delegated to third parties or carried out through electronic platforms or innovative technologies. The company may publish books, magazines, documents and reports, both in print and online, on its own behalf and on behalf of third parties. Holding and managing intellectual property rights in general, including trademarks, patents and copyrights, also managing any economic exploitation. The company may buy, lease and sell real estate in Switzerland (exclusively for the purpose of establishing a business) and abroad. It may participate in other companies, open branches and subsidiaries both in Switzerland and abroad and carry out all commercial, financial or other activities that are related to the company's purpose.