The company aims to provide services in the fields of marketing, communication, personnel recruitment and recruiting. Furthermore, the company aims to create and distribute digital content such as photo and video material as well as the development of advertising campaigns and online and offline strategies for companies. Additionally, the company aims to provide consulting services in the areas of brand building, personnel marketing and digital advertising. The company may establish branches and subsidiaries in Switzerland and abroad and may participate in other companies in Switzerland and abroad as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, dispose of and manage real estate in Switzerland and abroad. It may also provide financing on its own or on behalf of others as well as provide guarantees and sureties for subsidiaries and third parties.