The distribution, sale and provision of services (including digital via the Internet) of advertising, products and raw materials, as well as other acts in conformity with this commercial purpose. In general, the company may establish branches and subsidiaries in Switzerland and abroad and participate in other national and foreign companies or acquire them. It may also undertake financing, on its own account or on behalf of third parties, and grant loans or guarantees to its associates, subsidiaries, affiliated companies and third parties. The company may acquire, encumber, hold and sell real estate, except for any operation prohibited by the LFAIE, and carry out all commercial, financial, industrial and securities activities related to the company's purpose.