The company's purpose is the development, manufacturing, and distribution of products and services in the fields of beauty, skincare, well-being, and personal development. It also aims to create and disseminate digital content, operate online platforms and e-commerce, organize training and events, as well as develop brands and digital promotion in the aforementioned fields. The company may establish branches and subsidiaries and may participate in other businesses, both in Switzerland and abroad, and, in general, engage in any activity directly or indirectly related to its purpose. It may carry out, either for its own account or for the account of third parties, all financial operations as well as act as guarantor or surety for subsidiaries or third parties.