any activity related to the design and development of software and internet services; any advice in the fields of entrepreneurship, financing, participation, support and creation of companies; any advice in the fields of real estate and architecture, in particular the study of architectural and urban problems; the purchase, sale, management, transformation, rental, promotion, financing, management, operation and enhancement of real estate, excluding all operations prohibited by the LFAIE. The Company may: either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to the main purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to subsidiaries, shareholders or third parties.