The company's purpose is to engage in internet trade of consumer and durable goods of all kinds and to operate stores, as well as to provide consulting and management services in these areas. Furthermore, the organization and brokerage of trips, especially with pets. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.