The company's purpose is the setting and cutting of stones, as well as the creation, manufacture, and trade of articles in the fields of watchmaking, jewelry, and fashion. The company may carry out, either on its own account or on behalf of third parties, all commercial, financial, industrial, movable or immovable operations in Switzerland or abroad, directly or indirectly related to its purpose. The company may also grant loans or other financial services to its direct or indirect shareholders, its direct or indirect subsidiaries, as well as to third parties, and provide securities of any kind on its assets, including through pledges or fiduciary transfers, or through guarantees of any kind, to secure the obligations of its direct or indirect shareholders, its direct or indirect subsidiaries, or third parties. The company may establish subsidiaries and branches in Switzerland and abroad.